Search Engine Optimisation.

SEO is very important in digital marketing. There is two types of SEO On-page SEO and Off- page-SEO. Because through this you can organically increase website traffic and establish brand loyalty. By optimizing your website, you can reach the top of the search engine result page. SEO helps you reach your brand more effectively to your target audience. Effective Search Engine Optimisation strategies lead to higher rankings, increased loyalty, and more opportunities to convert visitors into customers.

Types of SEO:

→ On-Page SEO:
This means optimizing individual webpages for search engines in order to rank higher and receive more relevant visitors. Keyword optimization, high-quality content, headers, meta tags, and internal linking are important components.

→ Off-Page SEO:
This focuses on off-website actions that affect your search engine rankings. To develop authority and reliability, strategies like influencer outreach, social media marketing, backlink building, and content marketing are used.