Google Ads (Search Engine Marketing):

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Types of SEM:

→ Search Ads:
When people search for particular keywords, these text adverts show up on search engine results pages (SERPs).
Significance: Exceptionally focused and efficient in obtaining traffic driven by intent.

→Display Ads:

These are visual advertisements that show up on websites that are part of the Google Display Network (banners, photos, and videos).
Significance: Excellent for expanding the audience and raising the visibility of a brand.

→Shopping Ads:
These advertisements feature products with photographs, pricing, and merchant information right in the search results.
Importance: Great for increasing revenue for e-commerce companies.

→Video Ads:
On websites like YouTube, these advertisements appear before to, during, or following video content.
Relevance: Attractive structure capable of successfully capturing viewers’ attention.

→App Promotion Ads:
Advertisements designed to encourage the download and use of mobile apps.
Significance: Essential for companies developing mobile applications who wish to boost downloads and user interaction.

→Demand Gen Ads:
The goal of demand generation as a marketing technique is to raise interest and awareness of a business’s goods and services. It includes a range of strategies designed to draw in new clients and guide existing ones through the buying process until they are qualified leads.
Demand creation is important since it provides a consistent supply of leads, increases brand recognition, and eventually boosts income.

→Performance Max Ads:
Advertisers may access all Google Ads inventory from a single campaign with Performance Max, a new goal-based campaign type from Google Ads. To maximize performance across all channels (Search, Display, YouTube, Discover, Gmail, and Maps), machine learning is used.

→Smart Ads:
Google Ads campaigns called Smart Ads, or Smart Campaigns, are designed for small businesses and marketers with little or no experience. Google’s machine learning is used in these campaigns to automate the production, targeting, and bidding of ads.